Facebook paid its creators nearly $3 billion in 2025 — a 35% increase from the year before. Now, some of those Meta creators will start getting paid in cryptocurrency.
Related Reading: Dogecoin Futures Open Interest Explodes As Leveraged Traders Pile In
Meta: A Second Try At Digital Payments
Meta has started rolling out USDC stablecoin payments to select creators in the Philippines and Colombia. This marks the company’s return to digital currency after a failed attempt a few years ago. Creators who sign up can link a third-party crypto wallet to Facebook’s payment platform and receive funds directly on the Solana or Polygon blockchains. The rollout is live now, but for the moment, it’s only available to eligible creators in those two countries.
Polygon confirmed the launch on Wednesday and added that expansion to over 160 markets is expected soon. “This is how creators’ lives are improved,” the blockchain network said, pointing to faster payment times and access to dollar-based assets as key benefits for users outside the US.
USDC, the stablecoin issued by Circle, is the second-largest stablecoin by market value. Data from DeFiLlama puts its market cap at over $77 billion as of Thursday. Tether’s USDT still leads the market at just over $189 billion.
The future of marketplace commerce is on Polygon.
@Meta launched stablecoin payouts for creators on the Polygon Chain. Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar denominated assets. pic.twitter.com/hjodzNpuyU — Polygon | POL (@0xPolygon) April 29, 2026
One catch: Meta does not convert USDC into local currency. Creators who want cash will need to use an outside exchange on their own. The company also reserved the right to pay through other methods if technical issues come up.
Big Scale, Careful Rollout
The group of creators affected by this change is large. Meta’s platforms — Facebook and Instagram — host influencers, educators, and entertainers who earn money through content posted on the apps. According to company data, that creator base collectively received close to $3 billion from Facebook alone last year.
Stablecoins have been gaining popularity across the financial industry. Reports show that banks and financial institutions in Europe are actively choosing infrastructure partners to support stablecoin adoption, a sign that corporate interest in the technology has moved well beyond cryptocurrency circles.
Related Reading: Bitcoin Bull Run Brewing: ATH In Sight By Late 2026: Analyst
The Ghost Of Diem
Meta’s history with stablecoins is complicated. The company first entered the space in 2019 under the name Libra, which was later rebranded as Diem. The project faced strong regulatory opposition from central banks and lawmakers who raised concerns about financial stability, privacy, and consumer protection. In January 2022, the project admitted it couldn’t move forward and sold its assets to Silvergate Capital Corporation.
This time, Meta is not building its own stablecoin. By using USDC — an already-regulated, widely accepted digital dollar — the company avoids much of the friction that doomed Diem.
Featured image from MetaAI, chart from TradingView
Frequently Asked Questions
Here is a list of FAQs about Meta paying creators with stablecoins written in a natural tone
BeginnerLevel Questions
1 What exactly is a stablecoin
A stablecoin is a type of cryptocurrency that is designed to keep its value steady Instead of jumping up and down like Bitcoin it is usually tied to a realworld currency like the US Dollar So 1 stablecoin is usually worth 1
2 Why is Meta paying creators with stablecoins instead of regular money
For creators in countries like the Philippines and Colombia sending money across borders can be slow and expensive Stablecoins allow Meta to send payments instantly and with much lower fees than traditional banks or money transfer services
3 How do I actually get the money Do I need a special wallet
Yes you will need a digital wallet that supports stablecoins Meta will send the stablecoins to your wallet address You can then either keep them there or use a service to convert them into your local cash and send it to your bank account
4 Is this safe What if the stablecoin loses value
The most common stablecoins are designed to be very safe and keep their 1to1 value However its important to use a wellknown stablecoin If you keep them in your wallet they should stay worth 1 each The risk is low but its not zero
5 Do I have to pay taxes on stablecoins
Yes in most countries receiving a stablecoin payment is considered income just like getting paid in cash You will likely need to report it to your tax authority Its best to check with a local accountant or tax expert
Intermediate Advanced Questions
6 Which stablecoin is Meta using for these payments
Meta has not officially named the specific stablecoin but industry reports and testing suggest they are likely using a popular regulated stablecoin like USDC or a similar dollarpegged token They are focused on ones that are easy to convert to local currency
7 What happens if the internet goes down Can I still use my stablecoins
Stablecoins live on a blockchain which requires an internet connection to send or receive them